21st Century: The Road to Beverage Beverage Industry (II)

During the “Eighth Five-Year Plan” period, the beverage industry achieved major developments in the implementation of the industrial policy of “focusing on the production of main agents and dispersing and filling beverages”. The concession filling plants established by Coca-Cola Company and PepsiCo in China all use the main components of beverages. To fill the production of beverages, dozens of bottling plants that developed “Jin Merlot” and “Snowfell” throughout the country also used beverages as the main agent to fill the production beverages. In addition, many beverage factories also purchased beverages as the main ingredient. To fill and produce its own brand of beverages, Tianfu Cola, Jianlibao and others also use the main agent to produce Beverages, and the usage rate of the main drinks has been greatly improved. The statistics of digging show that the total national beverage output in 1995 was 9.92 million tons, including carbonated drinks. It was 5.2 million tons, exceeding 63% of the "Eighth Five-Year Plan". In addition, the "Eighth Five-Year Plan" requires that at the end of 1995, beverages produced using the main agent should reach 1.5-2 million tons, accounting for one-third of the country's total output. The actual result is that the beverage produced using the main agent by the end of 1995 had an incomplete statistic of 2.06 million tons. Since the drinks produced using the main agent at that time were only carbonated drinks, the beverages produced using the main agent in carbonated drinks accounted for approximately 39.6% of the country's carbonated beverages also reached the third target of the "Eighth Five-Year Plan".
During the “Ninth Five-Year Plan” period, the beverage industry has made new developments in the implementation of the industrial policy of “focusing on the production of main ingredients and dispersing and filling beverages”. Tianjin Jinmei Beverage Co., Ltd. has developed a new brand in addition to its main agent for carbonated beverages. In addition to the main brand of “smart” series of carbonated beverages, the Chinese brand actively developed a series of “days and grounds” series of soft drinks in terms of juice drinks, tea drinks and bottled water. In 1996, it was the first to produce juice drinks. The main agent was used to fill the production. In 1997, the main ingredients of tea beverages such as oolong tea, jasmine tea, lemon tea, and green tea were also launched on tea beverages. At the same time, on bottled water, the main mineral water drinks were developed. And so on, but China has not yet used the main ingredient in juice drinks, tea drinks, and water drinks. At present, Tianjin Jinmei Beverage Co., Ltd. has taken the lead in China. Although the output is not yet large, it is the direction to be developed in the future. In 2000, the total output of beverages in China was 14.9 million tons, including 5.54 million tons of bottled water, 4.62 million tons of carbonated drinks, 1.85 million tons of tea drinks and 9.7 million tons of fruit juice drinks, which was higher than the total national beverage production planned during the “Ninth Five-Year Plan” period. It reached 10 million tons, an increase of 4.9 million tons. Exceed 49% of the "Ninth Five-Year Plan". According to incomplete statistics, about 4.10 million tons of the 4.62 million tons of carbonated beverages produced in 2000 were produced using the main agent. The carbonated beverages produced using the main agent accounted for 88.7% of the total carbonated beverage production in the country, far exceeding the “nine. Five-thirds of the plan's goal, but from the perspective of the country's total beverage output, the use of the main ingredient to produce drinks is estimated to be less than one-third of all beverages, and efforts will need to be made in the future.
In summary, the “concentrated production of the main agent” uses the main agent to produce beverages and achieves the main formulation of beverage ingredients. In terms of carbonated beverages, it has been widely accepted by the national beverage manufacturers to accept “dispersed and filled drinks”, which is believed to be in the new century. In the "10th Five-Year Plan" period, all carbonated drinks can be basically produced using the main agent. However, in the case of Other beverages such as fruit juice beverages and tea beverages, it will take some time to achieve the main formulation production. Although Tianjin Jinmei Beverage Co., Ltd. has already made a breakthrough in this area, it also needs national beverage manufacturers to work together to actively develop new main products, such as fruit juice drink main agent and tea drink main agent, in order to implement the “central production of main agents. The industrial policy for decentralized filling of beverages was as stated in the inspection report of the China Beverage Industry Visiting Delegation to Europe in 2000: “The beverage industry should develop towards specialization. For example, Germany’s Döhler can provide juice concentrates The main agent of almost all varieties in China, but most of the beverage enterprises in China allocate themselves. Since implementing the industrial policy of 'concentrated production of main ingredients and dispersion of beverages', Jinmei, Xuefei, Baile, Jianlibao, Tianfu Although the production of main agents such as cola has achieved certain development, but the varieties are relatively monotonous, mainly carbonated drinks.In the future, these main agents should develop large varieties, and they should also develop in the direction of multiple varieties to suit different types of beverage products for different consumers. Need for change."
In short, the industrial policy of “concentrating on the production of the main agent and dispersing and filling beverages” applies not only to carbonated beverages but also to other beverages such as fruit juice beverages and tea beverages. "Concentrated production of the main agent and the dispersion of filled beverages" is still the right path for the development of China's beverage industry in the 21st century.

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